AI Can Write the brief but it Can't Walk into the Room. The future belongs to those who can do both. The debate about AI in communications is focused on the wrong question. The question I regularly hear is: "What is AI going to replace". But the question we actually we need to ask is whether you are actually using AI and are the people around you using it? Because we are in the middle of a skills revolution and those who are not adopting are going to left behind fast and it

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